Genres differ in how they use a music video to promote their product. For example a drum and bass song is very unlikely to use lip syncing where as a more wordy, indie song is more likely to use a simple lip syncing video. Budget is essential for the way that a music video is produced. For instance, Milky Chance- a small name at the time of the release, produced "Stolen Dance". The whole music video was set in one room with just him lip syncing, playing a guitar. This signifies the meaning in the song as well as provide an efficient service relative to the budget available. It suits the wordy, indie, mellow vibe of the song and it creates an authentic look to the already quite vintage stylistic song. In contrast a song like "Turn Down for What" by DJ Snake, and directed by the Dans (Dan Kwan and Daniel Scheinert), was produced with a much larger budget and therefore they were able to be much more experimental. Lip syncing is hardly used and instead the atmosphere is created through a weird story line in the music video. The use of lip sync is very relative to the genre and the accessibility of good technology. It also is used to level the piece of music with the audience and allow the artist to be related to more, allowing the audience to connect with the music more.
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